MY MANIFESTO (final version)

This module was very useful and fruitful, giving all the 10 rules for my future here is my final design for my manifesto.

Task9 my manifesto

Graphic design or communication design 

I would love to be called both but to become a successful graphic designer or communication designer i need to have these 10qualities 

1. Correct typeface

Selection of correct typo do matter i think its the most important part of a design 

So i believe correct typeface

2. Number one rule of life should be do what makes you happy life is a one time chance.

3. Take risk i think being little nutter doesn't mind at all taking risks make us more strong and we become more keen of doing things

4. Be Green be an ecosystem lover respect your environment and be green

5. Target audience 

Your main focus should be your design is basically for which age group

6. Research

It can help us to make a good design it gives us the basic knowledge of what is going around us

7.feedback

Ask people what do they like ask what you can improve remember sharing coukd be really fruitfull 

8. Sketch 

When ever you are thinking something just start doing the sketch because the things which we imagine or grab can make a big difference 

9. Love what you design

Design with full heart designs made with real affection are always great 

10. Good things

Yes good things do matter be happy calm peaceful be positive everything will go fine 

task 8 design thinking sustainable design

Designers have shaped every aspect of the world we live in today. From the chair you're sitting in, to the window you may be peering out of, conscious thought was put into each fine detail of the product's functionality, appearance and performance. So imagine the power of placing sustainability at the heart of those design decisions, making it a 'must' rather than a 'maybe' in every product, service or creative solution. The impact could be vast but is action being taken to embed these principles within design and if so, how far has this movement progressed?

Sustainable design is picking up pace but as Adam Aston writes in his latest blog, long development time frames and gaps in knowledge make commercialisation a tough nut to crack. However, innovation in materials, such as wetsuits made from the Mexican shrub, guayule, or the versatile new building material, Zeoform, made from just cellulose and water, is becoming increasingly talked about in the design sphere. Tackling the knowledge gap that exists between designers and the materials they use, will be vital to finding eco-friendly alternatives to the most unsustainable components within supply chains.

It's not just trained professionals that have the power to influence design though. The open design movement gives citizens the digital tools to create their own products and services and could offer fresh insight and talent. Accessible hardwares and new technologies, such as 3D printing, now allow users to become creators and find their own design solutions. As do initiatives such as the citizen science project, Bee Lab, which calls upon the beekeeping community to develop tools that can be used to gather data on bee health and wellbeing. But what are the risks of handing design over to non-specialists and how could this impact designers?

People-centered design also has huge potential to change behaviour. From a product that makes a green option more appealing to a feature that enables easy repair, designing with user action in mind can create natural shifts in behaviour. A subtle alteration, such as making a computer easy and cheap to fix so that, when it goes wrong, the owner will be repair it rather then replace it, could make a huge difference to combating a global issue such ase-waste in Bangalore.

The yet-to-be-made Phonebloks is another case in point. The concept from designer Dave Hakkens is to build a smart phone made up of easy to replace modular parts and aims to stem the throwaway culture in the smart phone market. Ideas such as this could not just revolutionise markets but also make acting sustainably effortless for consumers.

As we launch our new hub, we'd like to gather your insight on the topic. What do you think lies ahead for sustainable design? What are the challenges facing both business and designers and how can the science behind the products and services we buy help tackle the big global issues of our time? Do you know any examples of innovation in the space or do you have a designer or thought leader you'd like to see write for us?This is why, in partnership with Nike, we are launching a new content hub to focus specifically on sustainability in design. We'll explore topics such as how to embed sustainable design in global supply chains, the impact of digitalisation, design for re-manufacturing and the impact of product life cycle as well as showcasing the latest innovation and best practice in the space. We want to take a challenging and unique approach, laying bare the issues that business, designers and society as a whole face by harbouring insight, debate and thought-leadership on the sustainable design movement.

few importants films and documentries which tell us how to get sustainabilty by design

https://www.ted.com/talks/catherine_mohr_builds_green

https://www.ted.com/talks/kamal_meattle_on_how_to_grow_your_own_fresh_air

https://www.ted.com/talks/rachel_armstrong_architecture_that_repairs_itself

https://www.ted.com/talks/michael_pawlyn_using_nature_s_genius_in_architecture

https://www.ted.com/talks/mike_biddle

https://www.ted.com/talks/eben_bayer_are_mushrooms_the_new_plastic

As the 2012 London Design Festival kicks off this week, one wonders how much has really changed. Are the objects of desire emerging from the festival destined to bulge our landfills or secure our future?

A look at the agenda shows scant reference to sustainability so one can only conclude, and hope, these issues are increasingly integrated rather than dealt with as a stand-alone.

Design matters

The material world that surrounds us – the signs that direct us, the smartphone pages we flick through, the way we use buildings, how we move around cities – is consciously or unconsciously designed. Sometimes this has been done well, but frequently not, even though how things are designed can have significant implications for sustainability.sustainable business

The Department for Environment, Food and Rural Affairs (Defra) estimates that 75% of UK consumers' carbon emissions come from the use of products and services. We also know that 80% of the environmental impacts of those products and services are determined in the early stages of design. These two figures tell us that sustainability is chiefly about stuff and that the impacts of products or services are pretty much designed-in (or out for that matter) from the very outset.

So design really does matter, not only in how we shape and order our world, but also in determining our impact on it. We've made some serious headway on sustainability reporting and monitoring, governance, production, supply chains and communications, but paid much less attention (and allocated less budget) to how we design more sustainable products, services and systems. One probable reason for this, beyond a few notable individuals, is a lack of leading voices on sustainable design as part of the broader debate.

Though design may be guilty of past malpractice (who wasn't?), there's a growing sense that in the next wave of sustainability – focused on creativity, entrepreneurship, innovation and practical solutions – design skills will feature heavily in our toolkit. Californian design professor and Papanek contemporary, Nathan Shedroff, captured this well when he said: "Design is the problem as well as the solution". If environmentalism's success was in spotlighting sustainability problems to the world, the success of design will be in helping deliver solutions.

Why design for sustainability?

Why, you may also ask, should you turn to a designer, rather than a supply chain manager, factory manager, communications/ad agency or technologist? Great design makes the heart beat faster, solves tricky problems creatively, makes weird, new stuff seem normal, makes things cool, can make lives better and make businesses richer. Steve Jobs understood this intuitively in stating that "design is the fundamental soul of the human-made creation", and great design helped Apple become the wealthiest company there is.It may be fair to ask how much designers have earned the right to play in the sustainability space if they lack sustainability leadership. Yet there are positive signs of change, from the take-up of design methods like Cradle-to-Cradle and biomimicry, through to industry design collaborations like theSustainable Apparel Coalition. From the many thousands of designers voluntarily signing the Designers Accord sustainability principles, to celebrity designers like Philippe Starck, Wayne Hemingway and Yves Behar pinning their colours to the sustainability mast.

We now need to take design way beyond what Apple has done with it and turn its skills whole-heartedly and single-mindedly to the challenges of sustainability. We need people saying "wow," "ah ha", and "yes" to really great sustainable design.

The sustainable design gallery

It's far better and easier to explain design in action, so we put together a series of 12 examples that illustrate our points about design and sustainability in more detail. The gallery chiefly focuses on industrial or product design examples of everyday products and services. Rather than exhaustively detailing these here,take a look at the gallery.

Design is multi-faceted, tackling many types of challenges and sustainability is obviously complex too. The examples in the gallery cover a breadth of areas, from small changes to giant leaps, from redesign to new design, as well as covering a range of different sustainability issues considered and balanced as part of a design brief.

A roadmap for sustainable design

 A roadmap for sustainable design. Photograph: Chris Sherwin

To explain the most important ways designers can help build a sustainable future we've created a roadmap for sustainable design. It shows how the sustainability movement can get more out of design, plus the main areas and ways that design needs to step up on sustainability. Over the coming weeks I will unpack this roadmap in more detail in a series of articles covering sustainable design.

Reading Papanek's Design for the Real World as a young design student convinced me that sustainable design was the only route for me, and I've worked in the field ever since.

thoughts on ambient media,guerrila marketing

Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

However, ambient media advertising is only a niche for advertising agencies of overcoming traditional methods of advertising to get the attention of consumers. Ambient media in a larger scale define the media environment and the communication of information in ubiquitous and pervasive environments. The concept of ambient media relates to ambient media form, ambient media content, and ambient media technology. It's principles have been established by Artur Lugmayr and are manifestation, morphing, intelligence, and experience.

The following are some reasons for the growth of ambient media:

• A decline in the power of traditional media.
• A greater demand for point-of-sale communications.
• Its ability to offer precise audience targeting.
• Its general versatility.

Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.

Examples are messages on the backs of car park receipts, on hanging straps in railway carriages, posters inside sports club locker rooms and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.

Guerrila marketing

Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract much audience.^[2] The different types of guerrilla marketing are: Ambient, Ambush, Stealth, viral and the new concept called Street Marketing, coined by Dr. Marcel Saucet, Professor at University of San Diego and Harvard case study lecturer in his book Street Marketing TM, in 2013

The guerrilla marketing promotion strategy was first identified by Jay Conrad Levinson in his book Guerrilla Marketing (1984). The book describes hundreds of "guerrilla marketing weapons" in use at the time. Guerrilla marketers need to be creative in devising unconventional methods of promotion to maintain the public's interest in a product or service. Levinson writes that when implementing guerrilla marketing tactics, smaller organizations and entrepreneurs are actually at an advantage. Ultimately, however, guerrilla marketers must "deliver the goods." In The Guerrilla Marketing Handbook, the authors write: "...in order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support the customer's needs, and it must provide a product that delivers the promised benefits...". The different strategies of guerrilla marketing are: Ambient Marketing: Ambient communication is a complex form of corporate communication that uses elements of the environment, including nearly every available physical surface, to convey messages that elicit customer engagement. It is a compile of intelligence, flexibility and effective use of the atmosphere. Ambush Marketing: Ambush marketing is a form of associative marketing, utilized by an organization to capitalize upon the awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property.Stealth Marketing: Stealth marketing is a deliberate act of entering, operating in, or exiting a market in a furtive, secretive or imperceptible manner, or an attempt to do so.People get involved with the product without them actually knowing that they are the part of advertisement campaign. This needs to be done very carefully because if the participants are made aware of the campaign, it will have a negative effect on the brand. Viral Marketing: Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media," "network marketing." But on the Internet, for better or worse, it’s called "viral marketing." While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won’t try. The term "viral marketing" has stuck.

• Street Marketing: According to Marcel Saucet and Bernard Cova,^[12] Street Marketing™ can be used as a general term encompassing six principal types of activities:
• Distribution of flyers or products This activity is more traditional and the most common form of street marketing employed by brands.
• Product animations This form of operation consists of personalizing a high-traffic space using brand imagery. The idea is to create a micro-universe in order to promote a new product or service.
• Human animations The goal of such actions is to create a space in which the brand’s message is communicated through human activity.
• Road shows This form of mobile presentation is based on the development of means of transport: Taxi, bike, Segway, etc.
• Uncovered actions These activities involve the customization of street elements.
• Event actions These activities take the form of spectacles, such as flash mobs or contests. The idea is to promote a product, service or brand value through organization of a public event.

BAD ADVERTISMENT

1. It is not believable. For example: Adverts that have scenes of real-life situations where dialogue is most often setup .

2. Lack of authenticity. For example: Adverts that takes focus off of products.

3. Too draggy. Example of good attention time period: 3-5 seconds for printed ads. 30 seconds for radio or televisions.

4. Not creative enough

5. False and misleading commercial

6. Violence and obscene

AND THE NO1 WAS

Newcastle, "If We Made It"

task 7 advertisment

History

Advertising agencies started in the late 1800s and were limited in scope. They did not create ads but simply served as a broker of advertising space in newspapers and magazines. Over time, agencies added creative services to increase revenue.

Function

The main role of an advertising agency is to work with you to develop an advertising campaign. Advertising agencies are staffed with copywriters, art directors and media planners who will create your ads and place them in the appropriate media. The agency will work within the constraints of your advertising budget.

Related Reading: How to Calculate a Blended Hourly Rate for an Advertising Agency

Expert Insight

Each advertising agency specialist is an expert in his area, so in many cases he can perform his particular function better than you might be able to. The copywriter is an expert at using words to persuade a customer to take action. The art director knows what appeals to customers on a visual basis and will incorporate her artistic skills into the ad's design. The media planner knows which type of media -- such as radio, television, newspapers, online or a combination -- is right for the message you are trying to convey and will negotiate to obtain the best possible rates.

Considerations

When dealing with an advertising agency, you'll likely be working with an account executive who serves as a liaison between you and the agency's other personnel. When choosing an ad agency, it is important that you get to know the account executive you'll be working with so that you can develop a strong working relationship and communicate effectively. This will ensure that the agency's creative people will have a clear understanding of what you're trying to accomplish with your ad campaign.

Warning

While advertising agencies can help you reach your business goals, they do present potential drawbacks. Because of the high cost of hiring an agency, it may not be feasible for smaller businesses with limited resources. If an agency hasn't worked with your type of business before, it may not truly understand the nature of your business, which could lead to an ineffective campaign.

GOOD ADVERTISING

No matter the nature of your business, having a solid marketing plan behind you is essential. If you fail to advertise your products and services effectively, it will be difficult for your business to succeed. Understanding what makes a particular advertisement effective allows you to tailor your own marketing plans and achieve better results.

Memorable

In order to be effective, an advertisement has to be memorable for the viewer. If the viewer does not remember the ad after viewing it, the company sponsoring the ad is simply wasting time and their money. With an effective advertisement, the viewer should be able to clearly recall what happened during the course of the ad, and more importantly, which product is being advertised. That recall is the hallmark of an effective advertisement.

Effective Targeting

A big part of developing an effective advertising campaign is knowing exactly who your target audience is. Chances are the product or service you offer will not appeal to everyone, so it is important to identify the segment of the population that is most likely to need what you have to offer. Identifying your target audience also helps you decide which television programs, radio stations and other advertising venues are likely to be the most effective.

Related Reading: The Qualities of a Good & Professional Employee

Entertaining

An effective ad will inform the consumer about the product or service you have to offer, but that advertisement also need to entertain the potential buyer. Capturing the attention of the consumer is essential for an effective ad, and the more entertaining your can make that ad the more effective it can be. If it is appropriate, try to incorporate an element of humor into your ad, since that humor helps to capture and hold the attention of the viewer or listener. Creating a parody of recent events is often a good way to incorporate humor into your advertising campaign.

Grabbing Attention

No matter how good your ad may be, it will do your company no good if no one sees it. An effective advertising campaign needs to engage the interest of the viewer with an attention grabbing design. Getting the attention of those potential customer is essential, so it pays to test several different designs and choose the one that is the most eye-catching.

10 BEST ADS OF 2014 

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