task4 company with good csr policy and why?

FIRST WE ALL WANT TO KNOW WHAT IS THE MEANING OF CSR??!!

Corporate social responsibility - What does it mean?

One of the most frequently asked questions  - and probably for all those individuals and organisations dealing with CSR issues is the obvious - just what does 'Corporate Social Responsibility' mean anyway? Is it a stalking horse for an anti-corporate agenda? Something which, like original sin, you can never escape? Or what?

Different organisations have framed different definitions - although there is considerable common ground between them. My own definition is that CSR is about how companies manage the business processes to produce an overall positive impact on society.

Take the following illustration:

Companies need to answer to two aspects of their operations. 1. The quality of their management - both in terms of people and processes (the inner circle). 2. The nature of, and quantity of their impact on society in the various areas.

Outside stakeholders are taking an increasing interest in the activity of the company. Most look to the outer circle - what the company has actually done, good or bad, in terms of its products and services, in terms of its impact on the environment and on local communities, or in how it treats and develops its workforce. Out of the various stakeholders, it is financial analysts who are predominantly focused - as well as past financial performance - on quality of management as an indicator of likely future performance.

I THINK TWO COMPANIES ACCORDING TO ME ARE

THE WALT DISNEY

GOOGLE

THERE ARE MANY MORE TOO BUT I WILL PREFER THESE TWO.

  These companies are also considered the most reputable (overall) in the world, “so they have a positive ‘halo effect’ that carries over to any type of study they may be involved in,” he explains. “To put it simply, they’ve got great reputations.”

These 2 corporations are also “extremely active, genuine and well regarded, in terms of the dimensions that drive CSR perceptions,” .

“Disney is not only one of the best known companies in the world, we constantly strive to be one of the most admired companies as well–earning the respect of our consumers, our employees and our shareholders for what we create and for how we do it,” says Zenia Mucha, executive vice president and chief communications officer at The Walt Disney Company. “We’re proud of our progress and of our place in this year’s ranking. We remain committed to being a good corporate citizen, from reducing our environmental impact and ensuring respectful workplaces to promoting the well-being of kids and families.”

The company with the best perception for ‘workplace’: Google. Fifty-one percent of consumers across the 15 markets agree that Google is an appealing place to work, and that it treats its employees well.

“Google has been successful in building a perception of caring around the world,” Nielsen says. “They are seen as a company that treats their people well. It ranks number one in the world in this dimension–and that is a great platform to stand on. The logic is, that if you treat your own people well you are open, honest, and a caring company. And through its focus on this dimension, Google has been able to be seen as a local company in many countries around the world.”

Jacquelline Fuller, director of Google Giving, says: ”At Google we are big believers in the power of technology. Giving back is a huge part of what motivates us as a company, and as individuals. We invest in social entrepreneurs who are using technology to crack the code on the world’s toughest problems. Last year we invested in tech-based efforts to expand access to clean water, stop wildlife poaching, prevent the horrible practice of human trafficking and reduce poverty worldwide. In addition to our dollars, we provide Googlers–everyone from engineers, marketers to business operations gurus–who help nonprofit teams carry out their work. Googlers are intensely passionate about everything they do, and that includes rolling up their sleeves to make their communities a better place—whether it’s responding to natural disasters, tutoring kids in computer science or helping nonprofits collect real-time impact data.”

In the past three years, Google has donated over $353 million in grants worldwide, approximately $3 billion in free ads, apps and products, and Googlers have volunteered approximately 6,200 total days of employee time to support nonprofits (a total of 150,000 hours).

In the third and final CSR dimension, ‘governance,’ BMW holds the top spot. Almost half (49%) of consumers across the 15 markets agree that the automaker is a responsibly-run company that behaves ethically and is open and transparent in its business dealings.

“BMW Group is a company of people and we are all citizens of our communities in the 140 countries where we do business around the world,” says Kenn Sparks, manager of business communications at BMW of North America. “Therefore, our brand is both a promise and a symbol of trust in which our employees, our customers and our neighbors can rely. For us, reputation is and always will be about trust.”

BMW wasn’t the only German automaker to crack the top 10. Daimler (No. 5) and Volkswagen (No. 8 ) also made the list.

“How do companies that produce products that pollute have a positive reputation for social responsibility?” Nielsen asks. “Because it’s not about their products, it’s about the company behind the products. Remember, 60% of people’s willingness to buy, recommend, or say something positive about a company is based on their perception of the company.”

He says BMW, Daimler and Volkswagen are demonstrating that if you have CSR as an integrated part of your business strategy, you can use this to win. “I also believe that these car makers have a reputation for building efficient and well-engineered cars which promote a ‘cleaner/greener’ image. The three German car companies outperformed their competitors by a wide margin: Honda (No. 20), Toyota (No. 21), Volvo (No. 32), Ford (No. 72), Suzuki (No. 83), Peugeot-Citroën (No. 88), GM (No. 93) and Nissan (No. 95).”